Grosso’s life is as much as expression of her art as her business acumen. Charlie captures the world with irony and sensitivity, wonder and rich understanding. Through her work, we feel deeply and think differently about people and places both familiar and alien.
She is a graduate of the University of Southern California. A born entrepreneur, she started her first business at 20 years old. Since then she has risen as an influential figure in the advertising, branding, and marketing. Charlie’s drive as a serial entrepreneur was evident long before the term was part of our zeitgeist.
Charlie embodies adventure, having traveled across six continents and through more than 70 countries via local bus, train, caravan, and clunker. She has raced the Mongol Rally, survived a hold-up by Ugandan rebels, and seamlessly translated insights from globetrotting into effective strategies for business. Her journey is like no other; her vision and innovative solutions takes us to places we never expect.